Beyonce stars in H&M’s tropical Summer campaign

Beyonce stars in H&M’s tropical Summer campaign

Beyonce models the high street fashion brand’s key summer pieces from body-con to sun dresses, as well as swimwear from the store’s charity Water collection, which gives 25% of profits to Wateraid.

It’s been a non-stop year so far for Beyonce, what with her show-stopping Super Bowl performance and the announcement of her Mrs Carter Show World Tour, so it’s only right that the Summer campaign sees the singer enjoy a little R&R in the tranquil island setting of the Bahamas.

On working with H&M, Beyonce reveals: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”Donald Schneider, Creative Director for H&M, elaborates: “H&M’s summer campaign starring Beyonce is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world.”FHC Beyonce H&M



Editor is a magazine, a shopping directory and trend setting website for the modern women with a passion for fashion and beauty. It's the first of its kind, easy access to all the MUST know fashion trends, styles, tips and beauty secrets! You can use to find all the latest fashion, beauty, style, celebrity gossip from around the world. Also check out the latest fashion and beauty trends. Shopping will be made easy with our directory, you can browse the latest web sites and update your wardrobe in style!

Look Of The Day: Jessica Alba’s Easy Springtime Chic

Marion Cotillard wows in latest Lady Dior campaign