Marks & Spencer has had its fair share of relaunches. The past few years seem to have been characterised by an attempt to tap into the fashion imagination of the masses. Its Per Una range was intended to be the collection to do that but, while it continues to sell well, the high street retailer hasn’t quite attracted the type of shopper that they’ve been longing for.
With Belinda Earljoining recently as a style director, there’s been a lot resting on this relaunch and for the first time, they seem to have really hit a sweet point. The autumn winter collection is perfect and is exactly the type of clothes they should be offering: quality pieces that feel relevant without being a slave to the trends and at prices that don’t break the bank.
The star of the collection is the outerwear. One of the main images from the look book shows a dusty pink coat that is already on my winter wish list. It reminds me of the pink coat at Carven but at only £85, it’s only a fraction of the price. The range also features a checked coat that will go down with customers all of age ranges and cashmere knits and tailored trousers and loose fitted blouses just might be enough to steal some of Zara’s loyal followers.